The Words Agency

What's new

Wrong number

There's a shiny new ad campaign running for a popular mobile phone which probably looked great on the agency's mock-ups, but did no one put any thought into what it was really saying?

Meagre rations

It might seem a brave question to ask as the world licks its wounds from the economic apocalypse of the last 12 months, but economists are still arguing as to whether markets are rational.

One small letter . . .

It may be an incredible 40 years since Neil and Buzz stepped into moondust, but the impact of Armstrong's words through the smudgy black and white pictures of him slipping down the Eagle's leg on to the lunar surface is as clear and memorable as it will always be.