The Words Agency

Training writers to write

We can help you make your communications better

The Words Agency is one of very few companies in Britain to offer individually-tailored editorial training courses for print publications and the web. We provide training for groups and for individuals in all aspects of writing, editing and designing in-house publications from magazines to newspapers.

iviewPicture: Anthony Mayfield
Courses cover the techniques of researching information for articles, how to set up and execute good interviews, and how to plan and write feature and opinion pieces.

We also teach the skills of news writing, how to polish style, and writing for business, including blogs, and how to create press releases that will be used in the media.

For editors of newsletters, newspapers and magazines we provide training in planning content, commissioning writers, deciding briefs, sub-editing copy, writing headlines, laying out pages, how to choose and use good pictures.

Having the right knowledge enables editors and writers to produce better publications that will:
•Enhance a company's image
•Make an impact with readers
•Maximise opportunities for free publicity
•Engage employees
•Improve brand awareness and generate sales leads.

It will also save costs by improving the time discipline and skills of writing staff, or by offering the means to carry out work in-house avoiding expensive outsourced suppliers and providing a choice for managers faced with the need to commission good internal and external publications.

scotymanOur trainers are all very experienced journalists who have held senior executive roles in the leading titles produced in Scotland P1including The Herald, The Scotsman, Daily Record and Scottish Daily Mail, as well as industrial titles in sectors from metals and oil to financial services and whisky.

Courses are arranged for a duration and at a location to suit you. Just tell us what you need.

The next best thing to knowing something is knowing
where to find it
– Samuel Johnson